Freshen up your home essentials with something from our plain towel range. Each of these towels are woven from soft cotton for a delicate feel on your skin, and they‘re also lightweight and highly absorbent. Take your pick from our multiple sizes, ranging from face cloths to bath towels, so you can easily stock up for the family, or ensure you‘ve got enough for guests. Mix up something from this cotton towel range with different styles for a wonderfully diverse and interesting towel set.

Liven up your morning routine with this playful elephant pattern towel. It's crafted from soft, responsibly sourced pure cotton with a heavyweight of 500gsm that gives it an absorbent and fluffy finish. We've also treated it with our StayNew™ technology so it feels and looks fresh wash after wash.

Add contemporary style to your bathroom with this geometric, repeat diamond pattern, pure cotton towel. Made with super soft yarn in a 550 gsm weight, it has a luxurious, premium feel which is also soft and absorbent. Our StayNew™ finish will keep the colours looking fresh wash after wash.

This towel’s GSM rating is 500 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. Our towels range from 450-800 GSM. At the lower end of the scale, 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts. At the higher end of the scale, 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish. Towels at the lower end of this range are great for everyday use, while those at the higher end resemble the towels you’d find in a luxury hotel. This towel is adorned with stars to bring a touch of magic to your bathroom. StayNew™ technology means that colours stay vibrant and softness is maintained for longer. Made from 100% cotton for a luxuriously soft and fluffy feel. Matching bath mat available separately.

Made with super-absorbent and quick-drying fabric, this plush cotton-rich towel is a perfect choice for the whole family. The lightweight design features ribbed detailing for a stylish finish. Plus, we've added a handy hook on all of the sizes except our face towels to make daily use even easier. Our StayNew™ technology will keep your towel bright and looking good as new, wash after wash. Crafted from innovative Solucell™ yarn and recycled polyester that has a lovely plush handfeel and dries quickly. This product supports responsibly sourced cotton.