Snuggle into pure luxury with our Egyptian cotton towel. Fluffy and ultra-plush, this design is perfect for everyday use. We've added our StayNew™ technology to keep your towel smooth, bright and looking good as new, wash after wash. Choose from a wide range of modern colours to complement your bathroom décor. Approved by The Good Housekeeping Institute.

This towel‘s GSM rating is 550 GSM.GSM stands for grams per square metre and indicates the weight and density of the towel. Our towels range from 450-800 GSM. At the lower end of the scale, 450-600 GSM signifies  a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts. At the higher end of the scale, 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish. Towels at the lower end of this range are great for everyday use, while those at the higher end resemble the towels you‘d find in a luxury hotel. Make a statement with stylish stripes that brighten up your bathroom. Our striped towel features a skinny striped design in a choice of shades, from vibrant colours to elegant neutrals. Plush and absorbent, that‘s as gentle to the touch as it is to the environment. Mix and match these soft cotton towels to create a full set or choose the size you need to fill in any gaps in your linen closet.